January 8, 2010
BC Business Profiles Emad Yacoub
Take a peek into the mind of one of Vancouver’s most innovative restaurateurs.
Glowbal Restaurant Group CEO Emad’s unique style, vision and his core business philosophy that “Every single person walking through the door of one of our restaurants is a guest in my house”,?are the focus of this article.
It’s 1:30 on a rainy Tuesday afternoon and milling about the entry to Coast restaurant on Alberni Street is a knot of highly photogenic 30-somethings: a beefy doorman sporting a Bluetooth earpiece, a smiling hostess and a handful of sharply dressed women chatting, hair-flinging and glancing incessantly toward the entryway as they gather purses, coats and umbrellas.?
Beyond the departing throng of lunching office workers, the visitor meets a wall of noise and light: conversation ricochets off the white tile floor, accompanied by the thumping beat of electronic dance music; at the centre is the restaurant’s defining feature, a tower of white light rising from a circular bar.?
It is controlled chaos, and owner Emad Yacoub wouldn’t have it any other way.?
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